COFFEE
In order to ensure optimum freshness, all online orders will be roasted on Saturday/Sunday and shipped out Monday. This guarantees your coffee doesn’t sit in a post office warehouse over the weekend.
Brazil Mogiana Natural (SWP DECAF)
Brazil Mogiana Natural (SWP DECAF)
TASTING NOTES: Baker's chocolate, molasses, barley
American colonists had been drinking coffee for fifty years before the first coffee seed was planted in Brazil in 1727. A hundred years later, Brazil accounted for 30% of the world’s coffee supply. A hundred years after that, in the 1920’s, Brazil held a virtual monopoly, producing 80% of the world’s coffee. Although Brazil’s market share peaked at 80% in the 1920’s, its continuing status as the world’s largest coffee producer still gives the country considerable influence on the market and coffee prices. It is said that when Brazil sneezes, the coffee world catches cold. In 1975, a “black frost” destroyed over 70 percent of the crop in Brazil and coffee prices doubled world-wide. Brazil was a founding member of the Pan-American Coffee Bureau, which invented the concept of a “coffee break,” during an advertising campaign in the early 1950’s.
The Swiss Water® Process uses pure green coffee extract and proprietary carbon technology to remove caffeine from green coffee beans. Swiss Water® has specified the pore size of the carbon to match the caffeine molecule to ensure only the caffeine is trapped when the caffeine is captured from the green coffee extract.
Plant Species: Arabica
Variety: Acaia, Catuai, Caturra, Mundo Novo
Region: Mogiana
Farm Name: Various smallholders
Coffee was first grown on the farm in Masha in 2014. The planting was phased over 4 years with each yield producing increasingly good yields. Manual practices were used for land preparation (slashing, thinning out shade areas, removing trash), harvesting and processing. The farm is managed by an Estate Manager with separate divisions for coffee, spices and honey. Masha is owned by former Olympic champion and world record holding long distance runner, Haile Gebrselassie. The 1,500 hectare coffee estate in Masha is highly conducive for growing coffee with its high-quality Nitisols soil types, rich vegetation and gentle topography. Situated within the UNESCO biosphere reserve of Sheka at an altitude of 1,680 - 1,875m, the estate has an exquisite air quality and one of highest rainfalls (1,800 - 2,200mm) in Ethiopia. The estate is bordered by rivers on three sides and its dense forest areas ensure that the area is one of the richest in terms of biodiversity.
ORIGIN: Ethiopia
REGION: Sheka Zone
PRODUCER: Masha Farm
ELEVATION: 1680-1875m
PROCESSING METHOD: Dry Processed/Natural
PLANT VARIETAL: Ethiopia Heirloom